As the winds in online advertising are shifting constantly, we find 2015 to be a year of change for Video advertising worldwide. This shifting is also apparent in comparison between television advertising and online video ads. As stated across the internet, the growth of Video ads compared to the decrease in television usage, is predicting an overwhelming overcome of Video ads over TV already in the year 2017.
All these, was predicted and supported by stats from studies in the US, which shows a static state of TV viewers, and growth in online Video streaming and time spent online watching videos. This of course resulted in shifting of the advertising budgets towards online already in 2015, which is only expected to grow in 2016, and complete it’s domination over TV ads in 2017. Nonetheless TV is predicted to remain at it is, which means budgets could stay static, and focused mostly on prime time and top channels.
Webisaba has been developing to this point over the past years, in order to penetrate the markets at their peak. We have developed several technologies to provide Video monetization, video streaming, content management, and more.
What is Webisaba InPage? Webisaba InPage is a video ad format inserted in the middle of articles. It plays only once visible enough on the user's screen and pauses when the user can't see it on screen
How it works? The Video ad is usually placed in the middle of articles (2 paragraphs below the fold) It plays automatically when half of the creative is in view and pauses if the user scrolls past it then plays again when it comes into view. After that, the video disappears after completion. Finally user-initiated sound – when he scrolls down to the ad unit
9 Advantages of using Webisaba InPage advertising
- Fully compatible for both Mobile and Desktop.
- Self-expanding video player
- Reaching the right audience
- User Friendly
- Very high Click Rate and more impact-full brand encounter
- Worldwide demand, Arab Market Oriented
- Targeting techniques: Contextual - Audience - Social
- Control of ad engagement, offering an optimal navigation experience
- Video Webisaba
- Webisaba is the right place to enjoy a "One-Stop-Shop" for your Online Video Advertising needs, giving you the needed services to achieve your goals and to integrate video into your website.
- Upgrade from textual to video content and improve the user experience
- Vast library of video content VOD available for you in one click.
- Webisaba operates on all major platforms for Video such as Live Rail, AOL, SpotXchange and Bright Roll.
- Up to 2M users coming from 100 publishers
- Spread according to labels/GEO's
- Customize call to action.
- Supports all types of available ads: pre-roll, mid-roll, post-roll and "rich media"
- "InRead": self-expanding video player, ad serving without content and much more.
Make your standard site!
Webisaba Video SSP & Ad Server
Strictly direct inventory where we ensure maximum transparency and flexibility to enable us to deliver you the best results
An HTML5 Video player with cross-device support, we support all existing video tags formats out there (VAST 2/3, VPAID, JS, IMA3 and much more)
A unique yield optimization engine the delivers only the best fill rate and the most accurate reporting.
IAB Complaint - Brand safe environment and inventory