What is content advertising?
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract defined audience. With the objective of driving profitable customer action.
We can also call it Native advertising and we can find it in different formats: News, Video, Mobile, Infographics, Webpages, Podcasts, E-books, Case studies, How-to guides, Question and Answer articles, etc.
Four Reasons Why Content Marketing?
Prior to awareness, a customer may have a need, Webisaba will guide you to a complete awareness and will find you a solution.
Once a customer is aware there is a solution, they will perform research to educate themselves.
At this point, the customer starts comparing different products from different vendors to make sure they are getting a high quality product at a fair price.
The final stage is when the customer makes their decision and moves forward with the transaction.
- Tips on how to get started?
- Planning, defining topics targeting audience
- Create target content
- Content approval
- Publish the content and make it available to key customer channels
- Measuring the success of the published content
- Optimizing the published content against defined goals and feeding that back into the next wave of content.
Check out how our Native tool will increase your awareness and lead you to higher results and monetizing on the back of Billions native ad requests per month.
- Our tool is an organic system that inherits the design of your website and blends perfectly with its surroundings, with the option of personalizing the design to fit your taste.
- In addition to the smart engine, you can integrate the ads from other publishers within our network, including display/mobile/video.
- Exchange content and bring new traffic using our tools.
- In order to promote your website the tool enhances user engagement while lowering your bounce rate.