10 SEO Effective Infinite Scroll Search Engine (Google, Yahoo, MSN)

The Infinite Scroll is becoming increasingly used in WEB DESIGN to provide a different experience to users or to stay up-to-date with the latest digital trends. While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
The Main Issue: Indexing

One of the major challenges that you may come across in trying to implement Infinite Scroll is indexing. The issue stems from the fact that Google does not allow the JavaScript download to display content found below a Web page that was programmed in Infinite Scroll. You must help Google detect your entire website’s content to effectively index your website and promote visibility between internal pages. You can do this by implementing an interlinking strategy.

Interlinking: The Solution to Indexing

An interlinking strategy is necessary to promote effective indexing to your website’s pages. By allowing Google to effectively crawl internal pages, you can ensure your website’s domain authority will remain high.

Classic Pagination: - (Need for the User Friendly SEO)

When implementing Infinite Scroll (The first step to an effective) is to use a system of classic pagination. Pagination not only allows for a better crawling of pages (as mentioned above), but it is also necessary for users who turned off JavaScript display on their Web browser for whatever reason.


We help Google access all content on your website (By adopting a classic navigation system). As a result in the search engines, your website appears completely normal without any third-party technology such as Infinite Scroll. You no longer have to be disturbed about your content being detected.


As the image above indicates, the key to successful pagination is to first divide the content into unique segments, while carefully avoiding the possibility of duplicate content. Next, one should have a unique URL per page (ex. site.com/page/1, site.com/page/2, etc.) and a unique title per page (ex. website – Page 1, website – Page 2, etc.). It is necessary to present search engines and users with navigational numbered links toward other pages. There should be at least one "Back" link and one "Next" link.

Furthermore, you must use the REL and CANONICAL Meta tags in the pagination system to properly segment the process, ensure there are no issues with browsing and indexing, and to avoid the possibility of duplicate pages. You must also ensure that off limit pages all give a 404 error. Why?

"JavaScript code which is too complex or arcane could also prevent rendering the page fully and accurately." — Google Webmaster Central Blog, May 23, 2014

Too Complex or Arcane?

The Google boot will not be able to access your content (Without classic pagination). Infinite Scroll requires a scrolling interaction that the robot in theory cannot execute. No scrolling, no content. No content, no search results.

Other Interlinking Elements

The following is a list of other key elements that need to be implemented to ensure proper indexing (Google, Yahoo, and MSN):

Well-segmented categorization: Segmentation of your content should be structured appropriately with categories and tags.

Well-structured menus: Do not be afraid to include in your menus all the internal pages that you think are pertinent (categories, tags, articles, etc.)

Interlinking module: An effective and popular technique for executing a good interlinking strategy is the use of an automatic module. For example, inserting a "related post" or "random articles" script at the end of a blog article will allow the wide distribution of pages with a high domain authority. This brings OPTIMAL indexing, and gives fresh impetus to forgotten older articles.

Avoid no-follow links: Surprisingly, many sites use the no-follow attribute on their own internal links. This practice basically indicates to Google that you do not trust pages that are internal to your website.

Sitemap: Including a sitemap on your website will help the indexing of your site.